Booty Beat

So, I'm sure everyone has peeped the Flirty Girl Fitness commercial. What in the hell kinda product is this. It's a series of video's that teaches middle age women to dance slutty provocative. But like that kinda weird provocative that isn't even attractive. Like moulin rouge type shit or the girl in the last video. Anyways, they offer the option to purchase a poll as an accessory for the workout. WTF. Not to mention one of the DVD is named Booty Beat (1:18).